Last post!

So the project's over now and overall I think it went pretty well... Emma and I worked and communicated well as a group. I also got to improve my technical skills. At the beginning of the project, I didn't know how to use Photoshop at all, but now at the end of the project, I know how to use Photoshop relatively well. I also got to develop my camera work and editing skills, which I was quite pleased with.
But it's over now [the music of the night... (Phantom of the Opera reference, in case you didn't get that)] =(
xxx

Editing/Finished Music Video/Album Cover Reflections

Overall, I think that the editing process went quite well. We started off by having Emma editing a performance bed and me editing the narrative. We put in loads of time and effort, and I think this paid off since in the end we created a fairly high quality music video.I'm fairly pleased with our finished music video, the performance room and performance itself comes across really well on camera. I think the comic book effect worked quite well too. However, I think that maybe we should have done some more performance takes in order to have some more shot variation. I think our finished album cover looks really good too - especially the back cover with the glitter stars and the glittery background.

Applying theory to our music video

Carol Vernallis (The Kindest Cut)

• Music videos place shots with one motion against another
  For example at 1:50-1:53 when an MCU circular track is placed against a medium shot
  
• Music videos don't always have the narrative structure as the predominant feature
  Since our music video is for Ava's debut single we had more performance than narrative in our music video, as it was more important to create Ava's star image.
  
• Music videos don't have any particular shot order (like that in film)
  We didn't have a particular shot order really... e.g. at 0:36 when a medium shot is placed after a BCU

Andrew Goodwin (Dancing in the Distraction Factory)

• Genre characteristics
  Our music video adheres to this theory since we have a performance based video, which is conventional for the indie pop genre.
• Relationship between lyrics and visuals
  Our music video contradicts the lyrics, since they talk about a male hero, but we used a female hero. The lyrics also have romantic connotations which we contradicted by showing Wonder Woman helping Ava to improve her self confidence.
• Relationship between music and visuals
  We created an illustrative relationship between the music and visuals since the performance shots are mostly cut to the beat.
• Visual hooks
  We used BCU visual hooks quite often in our music video
• Voyeurism
  We didn't really have any voyeurism/scopophilia in our music video
• Intertextuality
  Wonder Woman played a very important part in our music video, which was an example of intertextuality.

Finished Music Video, Album Cover and MySpace

Album Cover
Front cover:

Back cover:


MySpace
http://www.myspace.com/AvaAlexisOfficial