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Monday, November 10, 2008

Applying theory to our music video

Carol Vernallis (The Kindest Cut)

  • Music videos place shots with one motion against another
    For example at 1:50-1:53 when an MCU circular track is placed against a medium shot
  • Music videos don't always have the narrative structure as the predominant feature
    Since our music video is for Ava's debut single we had more performance than narrative in our music video, as it was more important to create Ava's star image.
  • Music videos don't have any particular shot order (like that in film)
    We didn't have a particular shot order really... e.g. at 0:36 when a medium shot is placed after a BCU

Andrew Goodwin (Dancing in the Distraction Factory)

  • Genre characteristics
    Our music video adheres to this theory since we have a performance based video, which is conventional for the indie pop genre.
  • Relationship between lyrics and visuals
    Our music video contradicts the lyrics, since they talk about a male hero, but we used a female hero. The lyrics also have romantic connotations which we contradicted by showing Wonder Woman helping Ava to improve her self confidence.
  • Relationship between music and visuals
    We created an illustrative relationship between the music and visuals since the performance shots are mostly cut to the beat.
  • Visual hooks
    We used BCU visual hooks quite often in our music video
  • Voyeurism
    We didn't really have any voyeurism/scopophilia in our music video
  • Intertextuality
    Wonder Woman played a very important part in our music video, which was an example of intertextuality.

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