Marketing Strategies Evaluation

1) What did you miss out?

• Album signings in HMV
• 'Featured Artist' section on MySpace
• Potential event promotion through Facebook events
• Local advertising - e.g. the local newspaper, radio station etc.
• The possibilities for handing out flyers advertising gigs, new CDs etc.

2) What have you learnt?

• Although looking for USPs can be important for some products, with band and artists, this is often not vital.
• When creating a marketing mix, it is important to consider your competition and the timing of a band/artist's first appearance in the music industry
• Appealing to different audiences is important - so if manufacturing a band, it can be a good idea to have members who represent different audiences
• Making and selling merchandise can be a lot simpler than it seems
• Cheaper marketing strategies are also vital when creating the marketing mix - you don't always have to think about strategies that work on a national scale.
• When marketing a band/artist sometimes the conventions can be broken. For example, cover art on albums and singles doesn't necessarily have to be directly related to the content of the CD. But if breaking conventions, it definitely needs to be striking enough to attract interest.