Link: http://www.myspace.com/mcfly
At the top of McFly's Myspace, there is a Video message from the band. In this video they thank their fans for buying their album and they inform their fans of the 'One For The Radio' text offer.
Underneath the video message, there's a set of links:
- Website: a link to McFly's official website
- Sign Up: link to sign up to receive updates on
McFly, their new singles, videos etc.
- Add: add McFly as a friend
- Buy: a link to Amazon.co.uk, with 'McFly' used as a search item
- Merch: a link to McFly's merchandise website (I assume, but the link's broken at the moment :S)
- Street Team: McFly's street team forum
McFly have used the Upcoming shows function to give details on all their upcoming gigs - with date, location and time details being given. This enables their fans to quickly look up upcoming tour dates and check the details for them.
McFly also have a blog section, with blogs dating as far back as February 2006. The blog posts appear to be written by various band members about a number of different subjects. Whether or not these blog posts have genuinely been written by band members is debatable, but the posts all seem to have a particular style which is unique to the different band members. So whether it's the band's managers or the real McFly writing the posts, they've done a good job to attempt to connect with the fans. Sometimes blog posts appear to be written (by the record company or something) specifically to promote an event - e.g. a HMV album signing.
In the 'About Me' section of McFly's MySpace, there are many, many videos including live at Olympic videos, an exclusive interview, free ringtone offer, The Heart Never Lies video and Umbrella video. All of these videos appear to be relatively exclusive, or at least videos that were posted on the MySpace first.
Also in the 'About Me' section, there is a slideshow of photos taken on the set of the 'Star Girl' video. These pictures also appear to be exclusive. McFly have also written something about themselves and their history in the 'About Me' section.
On the left side of their MySpace, McFly have a selection of advertising banner and flyer images. These advertise various tours and also McFly's MySpace in general. Also, underneath each advertisement is some HTML code for fans to use on their own MySpaces to advertise for the band.
McFly list their influences as Beatles, Green Day, The Killers, My Chemical Romance, The Who, Blink 182, Fall Out Boy, The Beachboys. This is an indication of McFly's genre as well as the bannds who McFly aspire to be similar to.
McFly now have their own record label: Super Records. So McFly are now effectively managing themselves. The fact that McFly actually have their own record label shows just how successful they are to have been able to do this.
Their music player has 5 tracks: 'One For The Radio', 'Umbrella live', 'The Heart Never Lies', '5 Colours in her hair' and 'Star Girl'. None of these can be downloaded through MySpace. This is an attempt to ensure that McFly's fans or other people visiting the MySpace, only download the tracks the legal way.
In the photos section, McFly have a number of photo albums: 'My Photos', 'McFly Live', 'One For the Radio video - Toronto' and 'New McFly shoot - July 2008'. A few of these albums contain images that appear to be fairly exclusive. This would appeal to McFly's fans, since they would really enjoy the privilege of being able to view such exclusive photos.
1 comments:
Wow that is a really good analysis =]
Do you mind if I use some of the less obvious themes you've picked up on but for Pendulum?
Emma
x
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