Elektrobank (Chemical Brothers) Analysis

Editing

• Straight cuts

Lighting

• Ambient lighting – realism

Camera Framing and Movement

• POV shot when Sofia Coppola’s character is watching other gymnast
• Long/extreme long shots – makes stunt double less recognisable
• Tracks as jumping – emphasises distance travelled
• Opponent’s reaction shots
• CU of Sofia Coppola’s character’s face after she falls – see her mouthing ‘Mum!’
• CU of her feet – creates anticipation about whether she’ll manage to continue performing

Costume

• Blue and white gymnastic costume

SFX

• Slow motion on some gymnastic moves – emphasises how impressive they are, also linked to change in pace of the music
  

NARRATIVE

• First minute sets up the narrative
• Narrative and performance based – gymnastics competition. Gymnastic performance as opposed to vocal performance

GENRE

• Techno
• Electronic dance
  
  

No lyrics

• no relationship between lyrics and visuals
• no visual hooks/ ‘money shots’ - therefore, no proper image for the band is created

Relationship between music and visuals

• Cut to the beat
• Visuals amplify the music – fast paced gymnastics during fast tempo parts of track, slow motion during slow parts of the track
  
  
• No scopophilia or sexualised display really… emphasis more on the gymnastics than the girl doing them
• Video not really used to directly promote band since they don't actually appear. The fact that they do not appear in the video suggests that people would already be familiar with their music.